Open Access Research Article

The impact of artificial intelligence on personalized learning approaches in higher education institutions

Authors

  • Fatemah Malekpour * Department Counseling and Guidance, Research Sciences Branch, Islamic Azad University, Tehran, Iran.

https://doi.org/10.22105/metaverse.v2i3.86

Abstract

This study explores the impact of Artificial Intelligence (AI) on personalized learning approaches within higher education institutions. The research investigates how AI-based systems, including chatbots and digital twin technologies, can enhance student support services and improve educational outcomes. Key findings indicate that AI-powered tools demonstrate significant potential in addressing academic inquiries and providing personalized assistance to students. Additionally, personalized learning approaches supported by AI have led to enhanced academic performance and increased student satisfaction. However, challenges such as technical limitations, privacy concerns, and the need for faculty training are noted. The study concludes that while AI offers transformative opportunities for higher education, its successful implementation requires careful planning, adequate resources, and ongoing evaluation. Future research should focus on long-term impacts and best practices for AI integration in educational settings.

Keywords

Artificial intelligence Personalized learning Educational chatbots Digital twin technology Smart university systems
References (16)
  1. [1] Khatun, M., Islam, R., Kumar, S., Hossain, R., & Mani, L. (2024). The impact of artificial intelligence on educational transformation: Trends and future directions. Journal of information systems and informatics, 6(4), 2347–2373. https://doi.org/10.51519/journalisi.v6i4.879

  2. [2] Kabashkin, I. (2025). AI-based digital twins of students: A new paradigm for competency-oriented learning transformation. Information, 16(10), 846. https://doi.org/10.3390/info16100846

  3. [3] Qazi, S., Kadri, M. B., Naveed, M., Khawaja, B. A., Khan, S. Z., Alam, M. M., & Su’ud, M. M. (2024). AI-driven learning management systems: Modern developments, challenges and future trends during the age of ChatGPT. Computers, materials & continua, 80(2), 3289–3314. http://dx.doi.org/10.32604/cmc.2024.048893

  4. [4] Ocen, S., Elasu, J., Aarakit, S. M., & Olupot, C. (2025). Artificial intelligence in higher education institutions: Review of innovations, opportunities and challenges. Frontiers in education (Vol. 10, p. 1530247). Frontiers Media SA. https://doi.org/10.3389/feduc.2025.1530247

  5. [5] Alenezi, M., Wardat, S., & Akour, M. (2023). The need of integrating digital education in higher education: Challenges and opportunities. Sustainability, 15(6), 4782. https://doi.org/10.3390/su15064782

Article Metrics

How to Cite

Malekpour, F. (2025). The impact of artificial intelligence on personalized learning approaches in higher education institutions. Metaversalize, 2(3), 175-181. https://doi.org/10.22105/metaverse.v2i3.86

Similar Articles

1-10 of 47

You may also start an advanced similarity search for this article.