PUNIA, Kuljeet; SINGH, Balgopal. Marketing in the metaverse: Consumer engagement, immersive experiences, and future research directions. Metaversalize, [S. l.], v. 3, n. 1, p. 1–11, 2026. DOI: 10.22105/metaverse.v3i1.94. Disponível em: https://meta.reapress.com/journal/article/view/94.. Acesso em: 6 jun. 2026.